About

We don’t wear white robes, neither do we stare into big microscopes. On the contrary, research is the area where we play most. Taking deep dives into problems through a series of playful research sessions, we bring insightful ideas to the surface. Some of these ideas end up as concepts or experimental work. Others fly further, developing a life of their own in the form of full-blown products, sometimes even startups.

Why

It was Albert Einstein, who said: "Play is the highest form of research." We are proud to say, that the foundation of our research work has its roots in play, something only a few organisations allow to pursue for their employees. It helps people loose themselves in the activity they are involved with, and as we all know, totally absorbed by something helps to spot opportunities and directions, that are otherwise hidden from the eyes. The result? Better ideas. That’s why we play.